Boys are falling behind at school and the situation is getting worse in almost all countries, ages and socio-economc groups. A major contribution to this is that schools are not boy friendly. This point is only starting to be conceded by most. A long time has and will be spent debating the issue BUT as parents we cannot wait for them to resolve this. As parents we can best address this through the “Power of Play” and problem solving not by extending the school room to the home. We set up Rocketheads to make it easier for parents to find the right educaional learning toys for boys. We aim to help boys learn to learn in fun and engaging ways. It is not about sitting still and being quiet. It is about action, variety and fun.